One Green Bean
Full service earned media agency.
Sky Ocean Rescue shines a spotlight on the issues affecting ocean health, finds innovative solutions to the problem of ocean plastics, and inspires people to make small everyday changes that collectively make a huge difference. We were asked to take this corporate ambition to the nation in a way that would capture mass attention. We built a spectacular life-sized plastic whale made of 250kg of plastic recovered from Britain’s oceans and beaches – a dramatic visual representation of the amount of plastic that ends up in the world’s oceans EVERY SECOND. We ran a national competition inviting the British public to name the whale – Plasticus, and we took it on a nationwide tour of Britain, to engage the public with a visually compelling activation and educate them about the impact of single use plastic on our oceans.
Virgin Atlantic and Virgin Holidays have been supporting LGBTQ+ travellers for over a decade. We were asked to mark 10 years of LGBTQ+ supporting by doing something that would make a positive statement about Virgin’s commitment to inclusivity that would be celebratory and distinctly Virgin. We launched the PRIDE FLIGHT – the world’s FIRST specially chartered flight to celebrate queer culture at 30,000 feet. Staffed entirely LGBTQ+ pilots and crew, with a host of British LGBTQ+ ‘royalty’ onboard, the Pride Flight is set to be the biggest party in the sky the world has ever seen. This campaign SOLD out an entire plan in just THREE HOURS – and unprecedented first in the British airline industry and likely a first worldwide.