The content and partnership arm of HKX.

This is JUMP

We use media and culture to create smarter, more relevant content experiences. Our content marketing activity includes strategy, content creation and distribution.


Travel Fan in Japan

During the Rugby World Cup 2019, O2's goal was to bring England fans closer to the action in Japan and bridge the gap between the two cultures and generate fan support using #WearTheRose. We launched a six-part video series bringing to life Japanese Bushido values in key cities around Japan, where the tournament was being played. The series hosted by ex-player, Ugo Monye and social media favourite, Jamie Laing. The pair unpack each value demonstrating how it relates to the world of Rugby in a comical 'Travel Man' style format.​ The content series gained 506K series-views, 8.8M acts of support and saw O2 as the number one brand assosiated with Rugby Union sponsorship.



Big phone, meet big talent. For the launch of the iPhone 11 Pro, we played on O2's well-earned clout in music for a content campaign charting the meteoric rise of Manchester rapper Aitch. Following in the footsteps of local photojournalist Jake Millers, we peer into the Manchester music scene through the lens of the iPhone 11 Pro. Spanning YouTube, social and searchable editorial content, our content outperformed CTR benchmarks by +75%.

Estrella Damm

Art of Tapas

Patatas Bravas, chased down with a beer? Why not. Already known as the perfect complement to a good meal in their home country, Estrella Damm wanted to build the same affinity with foodies here in the UK. To whet people’s appetites, we created a content series with Saturday Kitchen chef and ambassador Jose Pizarro, revealing how he combines British and Spanish flavours at his Tapas restaurant. Taking place on Facebook Watch, the campaign saw a 25% VTR and 32% ER.


Last Package Before Christmas

It’s the most wonderful time of the year - unless you work in postage. For Parcelforce, Christmas means constant questions from customers; from simply wanting to know when delivery cuts off, through to in-depth requests on the shipping process. To help, we created a short content piece telling the story of a boy sending his first-ever parcel - along with all the questions that come along the way.


Behind the Sofa

To support Jameson’s ‘Seen and Heard Music’ platform for up-and-coming musicians, we partnered with SoFar Sounds to host co-branded gigs across the country, supported by an intimate content series made alongside Vice Noisey. Across its six parts, Behind The Sofa gives people insightful, relevant and - most importantly - genuine advice on how to break into the music industry.

Our clients

jump client 1absoult - jumpHomebaseboss-jumptripadvisor-jumpjamesonhyundai -Jumpcampo-jumpRoyal mailDomino jumpWestfieldo2 jumpcoco colamichelin jumpforce jumpKIA jumphuaweidreams jump