Inviqa
The Havas digital experience agency
Inviqa is a full-stack digital product agency delivering socially responsible digital experiences to transform your customer relationships. We blend strategy, insight, design and engineering - underpinned by best-in-class technology and agile methodologies - to serve digitally ambitious and customer-obsessed organisations.
We helped Boohoo to cut the cost, complexity, and manual effort of managing product data for 5 million SKUs. Implementing a customised Akeneo product information management solution has also reduced the time to bring the fast-fashion retailer's products to market; while richer and consistent product information means higher conversion rates on it ecommerce sites. https://inviqa.com/case-studies/boohoo-group
We helped Starbucks EMEA to create a cross functional team covering Data, CX, Marketing & Technology. We unified the coffee chain's exisiting customer insights and created a customer research framework to gather consumer needs from their customers. Our research identified 94 customer pain points and 91 customer opportunities that would enhance the in-store experience using the Starbucks app. Leveraging UX & UI best practice we have delivered wireframes and design assets to support these updates in being brought to life.
The UK’s second largest supermarket, Sainsbury’s, has been dedicated to helping customers live well for less since 1869. However, research showed that perceptions of their food quality did not match this stellar heritage. It partnered with ekino (now Inviqa) to create the UK’s number one online food network, building a community designed around the emotional and practical needs of consumers. Sainsbury’s recipes now receive millions of unique users every quarter. And with continuing optimisation and personalisation, the average single order value generated through the site has significantly grown.
Inviqa was hired by casual dining chain TGI Fridays with the brief to quickly relaunch its website to match its new brand look and feel, while making restaurant booking as simple as possible. We designed and developed a mobile-first website in just five months to drive more customers to TGI Fridays restaurants. Subsequent stages of optimisation will add features such as integrating its Stripes loyalty scheme, which has previously only been available through its mobile app.
We created a world class platform for a new breed of Formula one team with Aston Martin. The website experience galvanised and shaped a new more inclusive F1 fanbase, building a community that paved the way for other brands to follow. The experience needed to hold multiple different content types from live race data to product launches that would evolve over time.
