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Formula 1 needed to modernise its image in order to attract new audiences to the sport. Taking the opportunity presented by the long-awaited return of Aston Martin to the tracks, the brand team commissioned Havas Studios to create a striking launch film, supported by an interactive fan platform, I/AM. Working in partnership with Havas CX helia, the team delivered creative concepts, production and final content in just three weeks. Following the success of the campaign, Aston Martin I/AM was featured in David Reviews pick of the day and shortlisted for a British Arrows Award for emerging talent in sound design.
Global Head of Content