Havas People
Enhancing employee experiences
As the world changes so do people’s expectations. And as people’s expectations change, so too must the world of work and study. Which is where we come in. We’re a team of 100+ curious minds dotted right across the globe. From New York to London to Sydney, we spend our days – and occasionally our evenings – helping brands become ever more meaningful in the eyes of their audiences. We do it for some of the world’s biggest names, government departments and universities. Each providing us with the kind of challenge that makes us think, sweat, frown, debate and then do.
AXA had created a powerful consumer brand to help them stand out against the new age of insurer, and now they needed an employer brand to match. One with its own look and feel, a flexible and inclusive brand architecture, and people at its centre. Which is where we came in. Taking their new consumer platform, ‘Know You Can’, we created a brand that would help AXA tell their story, boost internal advocacy and engagement, and show external candidates why they shouldn’t want to work anywhere else.
With a new vision to be the world's most loved coffee brand, Costa wanted to launch and embed their new values into the business. So we mixed the sounds of Costa with real instruments, and created four bespoke tracks. Each was developed so than when people listened to it, they began to feel the values of Warmth, Courage, Passion or Trust. The Soundtrack is being used across the business - from video communications to music on webinars.
The pandemic showed that students, across the UK, are more determined than ever to support the causes that matter. What’s more, they expected brands to do the same. This really resonated with the University of Reading. To attract like-minded students to join them, they wanted to showcase how they were tackling key issues such as the climate crisis, endangered species and social injustice. So we created a campaign that would get their message across – loud and clear. 1
Akamai is one of the world’s leading content delivery networks, making digital experiences fast, intelligent and secure. But as a B2B tech company, with little brand awareness, they were struggling to attract diverse talent and engage their desired audience through social media. So, we built them a global social media content and channel strategy that replaced overly designed assets and stock photography with authentic employee-led stories. By leveraging on the personalities and perspectives of their people and using a variety of creative formats, we helped Akamai achieve an 11% growth in social media followers in just under 6 months. And delivered unprecedented levels of engagement – reaching over 18.47% engagement rate on Linkedln (the average is 2%) and 17.42% on Instagram (the average is 4.3%).
US students knew M&Ms, Snickers, and Skittles – but they didn’t know Mars. Which meant getting them excited about their early talent offering was proving quite tricky. Luckily, we had a solid virtual strategy and big idea that would change that. Through ‘The Vault of Secrets’, we engaged students in an immersive, gamified virtual experience that would show them why they should apply for a Mars internship and how to go about doing it. From wacky green screen backgrounds and top tips to a larger-than-life host and giant products, our semi-live approach brought the Mars magic to them – with zero technical hiccups and seriously impressive results.
Sales Consultants at Ford need to understand all the detailed information behind every product they’re selling – and usually they use product guides and digital learning materials to get up to speed. But when Ford released five new Commercial Vehicles at once, across 20 European markets, we knew they’d need a little more help than usual. Creating an ‘Instructor-led Training Pack’ for each market and a ‘Train the Trainer’ event that would bring Ford representatives together for a ‘hands-on’ learning experience, we engaged Trainers from all markets to support the people they need to sell their vehicles in a truly unforgettable way.
By the end of 2021, Next plan to become the largest online fashion aggregator in Europe. They have the infrastructure, the technology, the warehousing and the logistics to achieve this, but what they didn’t have was the developers. With an immediate need for 100 Experienced Developers, we created a social and video-led campaign. At the heart of it was a huge, purpose-built ‘vision board’ that mapped out how IT would revolutionise the retail space. Current Next developers then helped tell the story of this vision through episodic video content that touched on all aspects of life at Next – from the vision to wellbeing to inclusion to tech. The campaign has since been extended, adapted for wider use and adopted across internal divisions too – with the vision board becoming a permanent feature in Next’s IT department.
