Enhancing employee experiences
Akamai is one of the world’s leading content delivery networks, making digital experiences fast, intelligent and secure. But as a B2B tech company, with little brand awareness, they were struggling to attract diverse talent and engage their desired audience through social media. So, we built them a global social media content and channel strategy that replaced overly designed assets and stock photography with authentic employee-led stories. By leveraging on the personalities and perspectives of their people and using a variety of creative formats, we helped Akamai achieve an 11% growth in social media followers in just under 6 months. And delivered unprecedented levels of engagement – reaching over 18.47% engagement rate on Linkedln (the average is 2%) and 17.42% on Instagram (the average is 4.3%).
In early 2020, Northern were looking for an applicant tracking system that offered them ownership, flexibility and a team of experts on hand to respond to their needs quickly. Consulting with the Northern team, we explored processes that we knew worked well and created them a new, bespoke ats system. We held training sessions with the recruiter teams and gathered senior recruiter feedback through a series of face-to-face sessions. Fast-forward a week, and we had implemented their tweaks and changes to the system to get their first round of vacancies live on the 24th March - just 4 weeks after receiving sign-off.
By the end of 2021, Next plan to become the largest online fashion aggregator in Europe. They have the infrastructure, the technology, the warehousing and the logistics to achieve this, but what they didn’t have was the developers. With an immediate need for 100 Experienced Developers, we created a social and video-led campaign. At the heart of it was a huge, purpose-built ‘vision board’ that mapped out how IT would revolutionise the retail space. Current Next developers then helped tell the story of this vision through episodic video content that touched on all aspects of life at Next – from the vision to wellbeing to inclusion to tech. The campaign has since been extended, adapted for wider use and adopted across internal divisions too – with the vision board becoming a permanent feature in Next’s IT department.
With a new vision to be the world's most loved coffee brand, Costa wanted to launch and embed their new values into the business. So we mixed the sounds of Costa with real instruments, and created four bespoke tracks. Each was developed so than when people listened to it, they began to feel the values of Warmth, Courage, Passion or Trust. The Soundtrack is being used across the business - from video communications to music on webinars.
2017/18 was an exceptional year for Nottingham Trent University. So when it came to Clearing 2018, they wanted higher achievers, like themselves. NTU didn’t see Clearing as a last resort for students, but as a second choice to not settle when it comes to university. Breakups are hard so to help students let their original uni choice down gently, NTU reminded them that all they needed to say was ‘Sorry (not Sorry)’. Our bold, unapologetic campaign made noise across the country and as a result, NTU filled all of their Clearing places in just 4 days.
This campaign, for HM Prison and Probation Service aims to attract Forensic Psychologists to the profession by highlighting the reality, rawness and complexity of offenders’ stories – and the importance of going beyond the surface to uncover them. Our campaign encouraged candidates to Find the Real Story Inside.