Havas Media UK - Meaningful Media That Matters

Welcome to Havas Media

At Havas, our purpose is to make a meaningful difference to the brands, the businesses, and the lives of the people we work with.

We make your brand mean more, by helping you to outsmart the competition and put your customers first. Havas Media is built on the belief that people make the difference, so we unlock sharper insights, strengthen your data thread (from strategy to execution) and get you closer to people.

We are uniquely placed to fuel audience understanding and connect customer journeys with our expertise spanning media, content, ecommerce, digital and data services, ultimately delivering better business outcomes for our clients. This approach frames the way we work with brands including Homebase, Domino’s, British Red Cross, Starbucks, BBC, KIA Hyundai, Dreams and EDF.

BBC

Doctor Who

With viewing figures having dropped nearly 40% since the show’s peak in 2008. Our goal was to make Doctor Who the most unmissable TV moment of the festive period.

The growth of Sci-Fi as a genre coffered us a huge but fragmented audience opportunity. However, as a collective this audience had the ability to create an impact bigger than the sum of their parts, driving the social proof we needed to get new audiences to reconsider watching.

This is a story of mass orchestration, rallying multiple audiences through over 40 partners, creating 1000s of touchpoints for our audiences to interact with across a tightly phased plan.

The campaign was so successful, it was not only the most successful piece of Christmas content with 8m viewers. It reversed nearly 16 years of decline viewing figures, providing a 42% uplift in viewing on previous series.

It also re-wrote media engagement benchmarks for the BBC, whilst delivering a 4% increase in Buzz for the franchise.

Starbucks

Winning the Hearts and Minds of Gen Z

This is the story of how Starbucks adapted to once in a generation market conditions and consumer behaviour change, exploiting the full breadth of innovative audio solutions to deliver record breaking business growth and return to pre-pandemic revenue levels.

In 2022, Havas Media identified a new growth strategy for the Starbucks brand, rooted in a pivot towards an emerging audience and created a bold, meaningfully daring media strategy entrenched in the power of audio. A first of its kind approach for Starbucks, utilising linear to digital, podcasts content to playlist sponsorship, real-time data to help deliver dynamic messages to consumers at times of higher propensity to purchase, and even a new audio mnemonic.

Starbucks used audio like never before, pushing the boundaries of the possible to deliver 27 record sales weeks across equity stores, +36% more transactions than FY21 and increased revenue despite lower footfall levels versus pre-pandemic.

Domino's

Pizza Yodelling

Domino’s has long been the UK’s favourite pizza brand, but were negatively impacted by Covid and an increasingly competitive landscape. Negatively impacted by Covid and fierce new entrants, Domino’s needed to increase orders, app downloads and market share. With VCCP’s memorable yodel (Domino-hoo-hoo) as a metaphor for getting the gang back together – a nod to the app’s group-ordering functionality – we successfully positioned Domino’s as owning the post-lockdown reunion moment. Media 1+ reach with TV, OOH, Radio and Digital, adding impact and memorability with 5” yodel “blipverts”, 3D yodelling OOH special builds, murals, a mobile skin that reacted to a user’s yodel (UK media first), twitch partnerships and linking up with key cultural moments, resulted in: 67% increase in app downloads, over 50k and active users increased by 42% a month.