With ever-increasing scrutiny on the environment, O2 needed to highlight its goal of being carbon net zero by 2025. We launched our campaign offensive atop the heightened cultural backdrop of Earth Day and produced the first ever sustainable Audio campaign. Sustainability was baked in from the start, with OOH, carbon-converting paint, a Spotify audio campaign and OOH carbon conversion equated to removal of 1,220grammes of NOx per day. We successfully landed O2’s strong message to commit to net zero carbon by 2025.
To promote giffgaff’s Refurbished Handset offering, we drove awareness with “Check Your Drawers!” media campaign. Enlisting LADbible, Musician Manga Saint Hilare as front man, a humorous hero video split across social, educated people about the e-waste problem; and that recycling their old mobiles with giffgaff was the solution. A LADbible Black Friday takeover with display ads directing people to “give back” via the ‘Check Your Drawers’ campaign hub reached 15.5m people, with 50% now more motivated to recycle their handsets. giffgaff now leads as THE destination for refurbished handsets.
Domino’s has long been the UK’s favourite pizza brand, but were negatively impacted by Covid and an increasingly competitive landscape. Negatively impacted by Covid and fierce new entrants, Domino’s needed to increase orders, app downloads and market share. With VCCP’s memorable yodel (Domino-hoo-hoo) as a metaphor for getting the gang back together – a nod to the app’s group-ordering functionality – we successfully positioned Domino’s as owning the post-lockdown reunion moment. Media 1+ reach with TV, OOH, Radio and Digital, adding impact and memorability with 5” yodel “blipverts”, 3D yodelling OOH special builds, murals, a mobile skin that reacted to a user’s yodel (UK media first), twitch partnerships and linking up with key cultural moments, resulted in: 67% increase in app downloads, over 50k and active users increased by 42% a month.
Strong supporters of the LGBTQ+ community, Starbuck's wanted to re-address the imbalance of marginalised individuals' its representation in advertising. The transgender community's journey of self-identity was being negatively impacted by being ‘dead-named’. However, Starbucks had become a place where they could comfortably trial the use of their chosen name, often for the first time. The #WhatsYourName campaign epitomised this signature act. We partnered with young transgender support charity, Mermaids, won £1m Channel 4 ad, OOH and had Sonja, who is transgender, feature in the campaign creative. We delivered 42k+ engagements, 164% increase in calls to support Mermaid’s helpline and £100,000 donated.