Havas Lynx Group
Global Healthcare Communications Group
Arthritis is widely seen as an old person’s disease. So much so, that in the UK no patient support materials existed for children with Systematic Juvenile Idiopathic Arthritis (sJIA). When a child’s sJIA does flare up, there aren’t any visible signs and they often struggle to communicate the pain they are in. We designed the first patient support pack in the UK aimed specifically at children with sJIA, and developed a two-tone wristband that helped them discreetly let a grown-up know just how they’re feeling and when they need help.
How do you connect with a community that’s been marginalised by society, left sceptical of outsiders, and near impossible to reach? ‘The Hidden Lifesavers’ is a campaign that encourages people who use drugs to do something remarkable – save a life. Using portraits and quotes from people who use drugs, the campaign urges the community to carry naloxone – a life-saving opioid overdose reversal drug. People who use drugs are often seen as a hard-to-reach community, so we brought our posters to the cities most impacted – the best place to make a difference. We saw a significant increase in people seeking more information and demand for naloxone. But further than that, we helped to get a life-saving drug into the hands of people who needed it most.
Dyslexia affects up to 870,000 children in the UK, yet only 150,000 are actually diagnosed. This leaves hundreds of thousands of children without the support they need at a key time. Screeners are available but they’re stressful for the child and cause a stigma about the condition in the process. We needed to find a way to help parents spot signs of dyslexia without their child even being aware of it and let them enjoy the experience. Working with Dyslexia Teachers, we took complex screeners and turned them into a children’s book. The story was written to include key factors in early signs of dyslexia such as Fry’s First 100 words, corrective partial decoding, and processing difficulties. For the parent, it was a useful tool and for the child, it was a wonderful fable. Learn more here: https://www.andigoes.com/.
Social listening gathered as part of our wider campaign, #Memeophilia, highlighted that our target audience was missing out on vital aspects of life: love and physical relationships. They worry their haemophilia is hard to understand, makes them unattractive, and might affect their sexual performance. And like many young men, they’re embarrassed to talk about how they really feel. So we brought to life a well-known pair of emojis typically used by our target audience when chatting about sex – the peach and the aubergine. We turned what’s difficult to talk about into engaging and relevant social content using humour. Learn more here: https://redefinehaemophilia.com/relationships/.