The Future is Open - our bold new brand platform for The UK's largest university - comes to life in every channel and touchpoint for a brand even more relevant today than at any time in its 53-year history. Our new visual identity spans everything from learning material and graduate certificates to this new TV ad, shot by Cannes Lions Film Grand Prix winning director, Malik Vitthal, which acts as a visual metaphor for the possibilities the OU enables.
Every day, three pubs in the UK close their doors for good – in part due to cripplingly high beer tax, three times higher than the EU average. Long Live the Local celebrates the important role pubs play in our local communities, our culture and our national identity. In 2018, the campaign called upon the Government to cut planned increases in beer duty and the result – a Government volte-face – speaks for itself. This round is on us.
Busy Doing Nothing - Havas' first work since winning the EDF account - underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero-carbon electricity at-scale – not just selling it.
Vanish partnered with the British Fashion Council (BFC) and Amazon, to create a three-part documentary series shining a light on a new generation at the forefront of sustainable fashion. Generation Rewear, addresses consumers’ excessive consumption of clothing and the culture of extreme disposability at its heart, while simultaneously celebrating the innovative designers, companies and ordinary people seeking to reduce fashion’s impact on the environment.
Our teacher recruitment campaign for The Department for Education returned in January with an intimate, wide-ranging portrait of a day in the life of a teacher. Picking up where our launch campaign left off – which saw registrations for teacher recruitment surge 21% above target – it highlights the unique nature of the career and the transformative impact teachers can have on the lives of their pupils.
Just 1.6% of London's famous blue plaques are dedicated to Black people. The Black Plaque Project is a new initiative, in partnership with Nubian Jak Community Trust, commemorating the rich, diverse contributions of Black people throughout history.
Taking Ryvita back onto TV screens after six years with a new brand campaign, redesign and platform based on the idea, “Live life with a little more ‘ish’.” The campaign takes Ryvita away from its traditional territory of being a functional health brand with dieting at its core to instead occupying a broader, more culturally relevant space of liberation and versatility, revolutionising the brand and the category.
'Keep It Fresh' is a major new brand campaign and positioning for Coors Light in the UK. Championing freshness as an attitude, it launched with an epic, off-piste (literally) TV spot as well as OOH, social, digital, PR and a series of C4 idents.