Havas London
We are Havas UK’s flagship creative agency and we are united by a common purpose to create a meaningful difference to the brands, the businesses and lives of the people we work with.
No brand can outspend the internet, so having a finger on the cultural pulse helps establish meaning and relevance between brands and today’s audiences. Whether our clients want to own, disrupt or completely reinvent their categories, inspiration and invention are critical to standing out from a sea of sameness.
And we give clients more than just ad campaigns. We follow an integrated methodology, driven by audience insights, to get to a Meaningful Brand Idea that will connect with customers across all channels. The result?
Purposeful brand solutions, through media experiences that matter, that change how audiences think and feel about your brand.
The Channel 4 Diversity in Advertising Award-winning 'Me, My Autism and I' sets out to broaden public understanding of autism – particularly in girls, who are three times less likely to be diagnosed. As a brand, Vanish is committed to helping clothes last longer – and for most autistic people, familiar and consistent clothing can help with sensory regulation and provide a source of comfort. The evocative film, which follows 15-year-old autistic girl Ash and her visceral relationship with her favourite hoodie, is an authentic and evocative portrayal of being autistic, reflecting the fact the condition can be challenging, but also empowering.
Asahi Super Dry was already Japan's number one beer, but with ambitions to become a top 10 global beer brand by 2030, it needed a single platform that could unite markets around the world. The brief was to create one global brand idea that honoured the brand's Japanese heritage while resonating across cultures.
We developed Seek What Is Unique, a global platform inspired by Ichigo Ichie, the Japanese philosophy that every moment is unrepeatable. The idea celebrates originality and invites consumers to seek experiences that are crafted, considered and impossible to replicate. More than a campaign, it created a distinctive global brand world with a clear point of view.
Launched across key markets including the UK, USA, Australia, China and South Korea, Seek What Is Unique established a unified global identity for Asahi Super Dry.
The platform gave the brand a scalable creative framework, combining Japanese authenticity with global relevance and helping position Asahi for its next phase of international growth.
We launched a new brand positioning and endline for one of the nation’s most iconic butter brands - Anchor.
Backed by a refreshed brand strategy, the new positioning set a clear and confident direction for Anchor’s growth – future-proofing the brand’s role in an increasingly competitive dairy category, while introducing humour and playfulness throughout its communications.
The new positioning was launched by a multi-channel creative campaign, covering TV, online, PR, social, OOH and in-store activations, and celebrated the nation’s love of double churned Anchor butter, while introducing a new tagline, “Let’s Get Absolutely Buttered” to the public for the first time.
To tackle a national shortage of blood types used to treat people living with sickle cell, we launched our award-winning creative idea, ‘Emergency Low-Gos’ for the first time.
The campaign transformed high impact Ocean Outdoor DOOH sites into an urgent call for blood donors to book an appointment. Major brands including; The Independent, English Heritage, Marvel, HSBC UK and Westfield donated their most recognisable asset - their iconic, (and famously red) logos.
Across numerous Ocean screens in London, Manchester and Birmingham, the red from these logos were drained away - leaving a striking visual reminder of the shortages currently impacting the NHS, and patients with sickle cell who are reliant on regular transfusions.
We leaned into the chaos of everyday life with the launch of YAZOO’s new brand platform ‘Have a YAZOO with Yourself’.
Reframing everyday mishaps into moments of humour and positivity, the multi-channel platform positioned YAZOO as a chance to pause and add a more positive perspective onto everyday situations.
The creative brought this to life through a series of five scenarios, where familiar mishaps spiral into near catastrophe. Each moment was then flipped with humour and reframed through a mischievous, optimistic lens.
Authentic sound. Authentic you. Our first Global product campaign with HARMAN International’s iconic JBL brand.
Celebrating JBL's latest intelligent home speakers range ‘Authentics’, the campaign appealed to members of the public who wanted performance quality sound – without compromising on their interior design aesthetic.
Sitting at the heart were four vignettes, each styled in line with a different music genre; Hip-Hop, K-Pop, Funk and Soul and Pop - all accompanied by a classical soundtrack with a twist (Beethoven’s Symphony No. 5) remixed in the style of each genre.
We brought a billboard splitting moment to the O2 Apollo Manchester to launch Birds Eye’s ‘crunchiest ever’ Fish Finger.
The striking installation featured an oversized 3D fish finger breaking through the middle of a billboard frame, revealing Birds Eye’s ‘crunchiest coating ever’ and signature ‘100% fish fillet recipe’ for the public to see.
The special build was part of a wider multi‑channel global campaign designed to remind families and fans why the Fish Finger remains one of the UK’s most recognisable and enduring household staples.
