A campaign to raise awareness of the mental toll of the COVID-19 outbreak on medical professionals - as the UK's only first responder mental health charity reports an 88% year on year increase in requests for help that require an acute, clinical response.
As countries around the world eased lockdown restrictions and people began to look toward some semblance of normality, together with Durex we encouraged people not to go back to normal – because normal wasn’t good enough.
Every day, three pubs in the UK close their doors for good – in part due to cripplingly high beer tax, three times higher than the EU average. Long Live the Local celebrates the important role pubs play in our local communities, our culture and our national identity. In 2018, the campaign called upon the Government to cut planned increases in beer duty and the result – a Government volte-face – speaks for itself. This round is on us.
'Keep It Fresh' is a major new brand campaign and positioning for Coors Light in the UK. Championing freshness as an attitude, it launched with an epic, off-piste (literally) TV spot as well as OOH, social, digital, PR and a series of C4 idents.
In support of the Campaign Against Living Miserably (CALM), we partnered with retailers Topshop and Topman to create a new clothing range. Our campaign took the care label – usually sewn on the inside of clothes – and printed it loud and proud on the outside, encouraging people to open up and take care of themselves.
We formed a collaboration between Sharp's Brewery and Universal Music's Nick Mulvey to create the first playable vinyl made from reclaimed ocean plastic. The Vinyl was a big hit and sold out within a day. All proceeds from the track went to Surfers Against Sewage.
We tweaked the iconic Heinz Beanz slogan to throw the (vegan) brand’s support behind everyone tackling Veganuary this year. OOH, press and social ads, as well as a limited edition can bearing the slogan 'Beanz Meanz Vegan' (available through Ocado), reminded Brits that the much-loved food staple is vegan too.