The Future is Open - our bold new brand platform for The UK's largest university - comes to life in every channel and touchpoint for a brand even more relevant today than at any time in its 53-year history. Our new visual identity spans everything from learning material and graduate certificates to this new TV ad, shot by Cannes Lions Film Grand Prix winning director, Malik Vitthal, which acts as a visual metaphor for the possibilities the OU enables.
Son of a nutcracker! In 2022, Asda introduced a very special festive colleague, and star of its Christmas campaign: Buddy the Elf. The ad - the first time Elf has been licensed for brand marketing - uses original footage from the UK's #1 Christmas film to plant the beloved Buddy right at the heart of a bustling Asda store in the build-up to his favourite time of year. It aimed to make people smile, and based on the overwhelmingly positive early reaction, it's doing just that.
Parents today are aware of the obesity epidemic and are paralysed by an ‘Eat your greens’ mentality for their kids to eat the right things. We needed to liberate parents from this struggle to re-prioritise the enjoyment of little ones. We leant into one of the most well-known barriers to enjoyment, something passed down through the generations… “don’t play with your food”. We created a gallery where the words “don’t play with your food”, each letter created from fruit and veg. Then we let little ones, pick off and eat the pieces one by one until the piece read “do play with your food”.
Despite Asda’s Tickled Pink raising an amazing £77 million from Asda customers over the last 25 years, we wanted to change behaviour and encourage more women and men to check themselves regularly. We decided to turn the regular weekly shops into a regular reminder to self-check for breast cancer. Turning ‘self-checkouts’ in-store and online from a point of transaction to a point of tuition, The Real Self-Checkout encouraged customers to check themselves out for lumps, bumps and anything out of the ordinary - using every part of the shopper’s journey – from the store floor, to unpacking at home, to shopping online.
Our teacher recruitment campaign for The Department for Education returned in January with an intimate, wide-ranging portrait of a day in the life of a teacher. Picking up where our launch campaign left off – which saw registrations for teacher recruitment surge 21% above target – it highlights the unique nature of the career and the transformative impact teachers can have on the lives of their pupils.
Just 1.6% of London's famous blue plaques are dedicated to Black people. The Black Plaque Project is a new initiative, in partnership with Nubian Jak Community Trust, commemorating the rich, diverse contributions of Black people throughout history.
Taking Ryvita back onto TV screens after six years with a new brand campaign, redesign and platform based on the idea, “Live life with a little more ‘ish’.” The campaign takes Ryvita away from its traditional territory of being a functional health brand with dieting at its core to instead occupying a broader, more culturally relevant space of liberation and versatility, revolutionising the brand and the category.
'Keep It Fresh' is a major new brand campaign and positioning for Coors Light in the UK. Championing freshness as an attitude, it launched with an epic, off-piste (literally) TV spot as well as OOH, social, digital, PR and a series of C4 idents.