Havas helia
Specialist customer engagement agency
We are reimagining and reinventing Compare the Market's end-to-end customer experience and rewards strategy, our new approach – Faff Less, Live More – was designed to drive revaluation of the role the brand played in customers’ lives. Playing on Compare the Market’s ability to take things off their customers’ to-do lists and give them back time to do more of what they love, our approach moved beyond traditional eCRM to utilise digital display and social, app push, SMS and direct mail – all with the app at the heart of the experience.
Travel is an important part of life for many young adults. But exploring the world, while balancing long-term financial commitments can be challenging, so making getting the most out of your money is essential. We worked with Halifax to build a best-in-class branded customer journey, centred around travel. Using customer data, behavioural traits and natural language insights to engineer smart travel tools, locally sourced money tips and timely travel advice for customers who love travel, and want to make their money go further.
‘Free Your Ambition’ is The Open University’s first major multi-channel UK campaign, inspiring people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. Running under a ‘Your Ambition, Our Mission, Set yours free’ strapline, ‘Free Your Ambition’ tells three inspiring, interwoven stories of people whose lives have been transformed through studying with The Open University. The campaign that launched January 2020 is set to reach 75% of UK adults and highlights the university’s wide appeal as a flexible, distance-learning institution.
Making a brand more appealing to more people across 43 markets in Europe, the Middle East and Africa isn’t easy. But that’s exactly what we’re doing for Starbucks. We started with data modelling to work out what Starbucks means to people in each of these culturally diverse countries. Clustering markets based on awareness, footfall and attitudes towards coffee to provide valuable consumer insights. And now, we’re creating digital experiences relevant to each cluster; tailoring services and messages we know will resonate. And producing toolkits to make it all much more efficient.
Gap didn’t know who their customers were. And legacy systems meant no loyalty cards. We needed to open a new channel, understand shoppers and tailor relevant communication. Gap+ is an app-based rewards programme - which collects useful customer data and delivers exclusive content, with personalised rewards and social media aggregation based on behaviours. One of the key rules of loyalty is the more relevant the reward, the less you have to give away. This was proven with our Denim Addict reward - £214 more spent by members than non-members at a cost to Gap of just £10 per member.
We have worked with Tesco for over 20 years to create the world’s best-known loyalty scheme. We helped Tesco launch Clubcard in 1995 and have continued to help them evolve the scheme to meet the changing consumer and competitor dynamics. With over 19 million members our focus is on maintaining exceptional levels of engagement though innovation and personalised communications.
British pet owners love their pets – they’re members of the family. Together with Pets at Home we created the UK's most successful loyalty scheme - a loyalty scheme where pets are the members, The Very Important Pets Club. As VIPs are the members - over 7 million to be exact - all communications are addressed to the pet. When owners shop and swipe their VIP card, they generate Lifelines every time, which are donations to their chosen animal charity via Pets at Home.
