Havas Entertainment
Creating Meaningful Moments in Culture
We create moments in culture that meaningfully connect brands with their fans.
Combining relentless passion with in-depth category expertise, we turn consumers into fans and fans into consumers through a data-fuelled, connected blend of media, creativity and PR. We live, breathe and travel at the speed of the cultures where our audiences exist.
This gives us the unique ability to identify the latest trends to co-create innovative media experiences, as well as future proof our clients against ever-changing landscapes and behaviours.
We specialise in five verticals: Gaming, Live Arts, Film & TV, Culture and Families & Toys.
To celebrate Bethesda's first new intellectual property launch in 25 years, we gamified the launch itself... and created a global phenomenon. We created 'Calling All Explorers' - an international campaign that engaged hardcore fans and made space a reality for the masses. We prompted our varied audience to seize the call to adventure - featuring 1001 unique posters reflecting the game's 1000+ different planets - and to track each down using #ExploreStarfield. And it worked - we smashed our player targets by 40%, hitting 10m players within 3 weeks of launch - Bethesda's biggest to date.
