Havas CX helia
Specialist customer engagement agency
At the start of 2020, we launched ‘Free Your Ambition’, a brand acquisition campaign for The Open University to help give anyone, anywhere the power to learn and realise their ambitions. Playing out across multiple channels and four key nations, the ‘Ambition’ has also helped to combat the increased competitive pressures of all universities moving to the online learning space, brought on by the COVID-19 crisis. Stories of Ambition is our latest editon to the campaign showcasing The Open University's flexible, high-quality, distance learning credentials through an engaging series of animated stories from real students whose ambitions have been realised through the OU.
Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation.
To enable Diageo to pivot and boost sales despite the impact of the pandemic on the hospitality industry, we have created a bespoke CMS microsite solution. ‘Summer Drinks Menu’ allows bars and venues to customise Diageo promotions according to the drinks they stocked, local prices and COVID-19 regulations. The tool launched in December in some key markets and early results are promising despite the ever-changing impact to the hospitality sector. The tool is planned to be rolled out globally when seasons and events allow.
LBG briefed Havas to create new and immersive customer experiences across three of their core brands, whilst driving conversion. With consumer expectations changing, LBG needed to continue to build communications powered directly by their needs - whether helping people bank smarter or plan for their future. Customers are demanding richer and timely content and tools – activity that needs to scale across multiple brands, audiences and products. In partnership with LBG, we created an ongoing programme to drive engagement and conversion – providing tangible reasons for customers to believe in the brands. In 2021, nine campaigns were deployed reaching over 7 million customers.
British pet owners love their pets – they’re members of the family. Together with Pets at Home we created the UK's most successful loyalty scheme - a loyalty scheme where pets are the members, The Very Important Pets Club. As VIPs are the members - 20 million to be exact - all communications are addressed to the pet. When owners shop and swipe their VIP card, they generate Lifelines every time, which are donations to their chosen animal charity via Pets at Home.