Havas Business

A Global B2B Specialist and Marketing Consultancy

Havas Business is a dedicated B2B practise offering strategy consultancy, media activation and effectiveness services.

Our mission is to bring the business of media into the boardroom. We work with brands who want to do things differently, challenging conventional approaches to B2B marketing.

• STRATEGIC MINDS: We start with strategy to unlock insight and growth potential.
• FULL FUNNEL: We connect every touchpoint offering integrated holistic activation.
• EFFECTIVENESS DRIVEN: We help clients prove marketing contribution to the business.
• STRATEGY CONSULTANCY: Whether it’s translating commercial strategy to a marketing plan, increasing investment or deepening customer understanding, our consultancy services help clients tackle various tasks through strategic frameworks and access to data.
• MEDIA
• ACTIVATION: We connect every touchpoint offering integrated holistic activation. We start from the top, unleashing the power of brand and close the loop with conversion tactics such as ABM to drive incremental revenue.
• MEASUREMENT & EFFECTIVENESS: We build bespoke measurement systems that connect media activity to business outcomes. Our practise focuses in connecting online and offline touchpoints to create holistic customer LTV.