H/Advisors Maitland

Welcome to H/Advisors Maitland

H/Advisors Maitland is Europe's leading financial, corporate and political communications consultancy providing trusted advice and strategic counsel.

We have the depth of experience to provide you with trusted advice on any communication issue you might encounter, whether your organisation is facing a barrage of press criticism, planning an investor roadshow or wants to launch a campaign involving a key piece of Government policy.

We provide company leaders and the heads of major organisations with the communications strategy they need to win over the audiences that matter most to them. We then advocate tirelessly for our clients among crucial opinion formers in the financial community, the media and the political world.

Dr Martens

Capital Markets Day

Dr Martens floated in January 2021 with a £3.7bn valuation. It was a significant listing as a household name, and one which went public amid the turbulence of the COVID-19 pandemic. We were engaged in November 2021 on a broad brief encompassing corporate and financial communications support as well as ESG guidance. Our immediate task was educating opinion formers in the media – correcting misconceptions to ensure a fair portrayal of the business – as well as providing strategic guidance to help the leadership navigate sensitive events, delivering comprehensive financial calendar support, and securing positive profiles of the business in top-tier print, online and broadcast media. In addition, we have advised on issues including sustainability strategy, supply chain challenges, gender pay gap, legal action around IP infringement, store closures, and media questions around quality and fashion risk. Our work has helped Dr Martens navigate a challenging period as a newly-listed company, maintaining a narrative that emphasises its strong potential, ethos, and individuality.

Pets at Home

Public Affairs programme

Pets at Home is the UK's leading pet care business and wanted to develop an effective voice in specialist policy areas. H/Advsiors Maitland was asked to build and execute a public affairs programme as part of a wider integrated communications strategy to help Pets at Home respond to this challenge.

We helped ensure Pets at Home were recognised as an 'essential retailer' during the Covid pandemic, enabling the business to continue providing products to pets at a time of real concern for their owners, in addition to guiding the company through Brexit by advising on the negotiations over the Northern Ireland Protocol. We established a strong corporate profile and presence in Westminster and Whitehall, enabling the company to have an ongoing share of voice in policy debates. At H/Advisors Maitland we provide senior management with political insight to aid business planning for Pets at Home.

Amundi

Corporate Communications

Despite being Europe's largest asset manager with AUM of €1.9 trillion, Amundi was relatively unknown outside of France. It received a disproportionally low share of voice considering its size.

At H/Advisors Maitland, we developed a comprehensive media engagement programme for the business, its leader and various experts. This included building strong relationships with the institutional and retail investor press through 1-2-1 background briefings and roundtable events. We identified high impact broadcast appearances for Amundi's fund managers and drew the media's attention to Amundi's key expertise, such as its impressive low-carbon offering.

Amundi's coverage and industry share of voice has increased every year since we started working together in 2015. The business is now much better known and understood, and the strategic and targeted profile we have driven has helped to underpin it's growth plans.

Reckitt

Transformation and Change - Social impact

H/Advisors Maitland has worked with Reckitt since 2017, advising and supporting on various corporate communication briefs, including the strategic reorganisation which was announced in October 2017.

The social impact investment strategy had to reflect the new structure and focus of Reckitt’s business, along with its growing commitment to make a positive impact on the world. Even more than the previous approach, the new strategy encouraged and enabled employees to get involved and participate in delivering against Reckitt’s charitable goals.

Empiric Student Property

Sustain - ESG Strategy

With a diverse set of stakeholders and no internal expertise, ESP turned to us to help them launch and progress their ESG journey to match their peers. We had to prepare ESP for a strategy that would satisfy their stakeholders and allow them to progress their ESG journey.

The senior leadership team, Board and chair were reassured by our work and ESP has positive reception from all stakeholders, especially the media. Colleagues were enthused by engagement and leading the strategy through their work. Confidence throughout the organisation to build upon the strategy and reach extended goals and KPIs.

Durex

Crisis and Reputation - Orchestrating a multi-jurisdictional product recall

This project was a high-profile product recall carried out across 36 jurisdictions. The local recall strategy was driven by teams in the markets in close coordination with the relevant regulatory authority and in alignment with local legal requirements and trade protcols.

We were able to swifly correct any inaccurate reporting through our local agency partners. Market-specfic developments and potential communication issues were flagged immediately through the agency network and resolved with the guidance and support of the global team. By keeping central control of the communications strategy and key messaging, we were able to minimise the impact on the brand and the company.