Full service creative agency, specialising in shopper, experiential and promotional marketing
When is an orange so much more than an orange? When it becomes currency to redeem for a free pint, that’s when. Blue Moon is a premium US craft beer, but our challenge was to make it more relevant for UK consumers by encouraging trial and raising awareness. We created a sampling event which toured around key UK cities. Consumers were given samples of Blue Moon to try along with a wrapped orange which they could then use to redeem a free full pint in near-by outlets. Once handed over, the orange was used by bartenders to complete the Blue Moon perfect serve. We sampled almost 5,000 consumers across 6 activities and cemented Blue Moon's position as a Top 5 on-trade draught ale.
From a retail perspective, Maui Jim play in a field with multiple competitor brands, where space is usually a premium. We needed to ensure standout instore to capture retailer and consumers’ attention; so we developed a retail space that cut through the noise. Taking inspiration from the imagery of Maui Jim’s homeland, we developed a full retail space to be sited throughout independent eyewear retailers across Western Europe, showcasing Maui Jim’s top-selling products. We’re sure you’ll agree, that the view is better from here.
Pravha is ‘The perfect balance of bold flavour and light taste’. Our task? To support its off-trade relaunch with a focus in Tesco. We sought to propel Pravha into the market with a product-centric summer campaign that established its taste credentials and embodied its sentiments. Running an exclusive ‘Win’ based promotion in Tesco would appeal to shoppers and help us gain additional feature and display, however, we needed a prize idea that felt rich and premium. A food-pairing dining experience feltlike a natural fit but we wanted to make the dining experience ‘bold, as well as giving it a ‘light’ balance. We partnered withLondon In the Sky, creating a dining experience that lifted winners 100ft in the air, with 360° views of London. 91 million consumers were exposed to the campaign, with a 28.5% sales uplift during campaign and 20% post-campaign.
The quality and manufacture of food had been thrown into the media spotlight, with consumers questioning more than ever where their food originated from and how it was made. We realised that simply talking about quality was no longer enough, we had to prove it. We brought the people behind the food to the forefront, showcasing stories of passion, dedication, care and attention behind the entire Finest range; over 1600 products across 38 categories.
For the first time ever in the UK, Reese’s were launching a creme egg. Our challenge was to cut through the noise of the competition, drive awareness and trial. We weren’t going to outspend the competition so we had to outsmart them. Sampling squads took to the streets of London, and were accompanied by our Easter Chick character who protested outside our retail partner’s stores calling for shoppers to 'Lay off our eggs'. They didn’t. Two million eggs sold out within weeks.
In celebration of Pepsi’s sponsorship of the UEFA Champions League, we created an on-pack promotion that would resonate across the whole of the WESA region with a unifying creative look and feel. Using cutting-edge technology, we offered fans the chance to win (not-yet released) PlayStation® VR prize packages and gave them access to exclusive 360 degree football content – a series of videos of tricks and stunts done by professional footballers.