Conran Design Group
We are a design-led branding agency that delivers business impact.
We build brands that shape perceptions, inspire trust and influence behaviour.
Cow and Gate needed to reinforce this strong position and project a more modern image to build a stronger connection with a new generation of parents. The design solution developed creates a fresh yet authentic brand world where a suite of animal characters bring energy and dynamism, embodying the brand and each representing the different stages of infant development. This aids navigation as well as adding depth and meaning to the design.
To create a powerful new name, visual identity system, launch film and strategy documents for Sport England’s radical new 10-year vision to engage more people in sport and physical activity, launched virtually to a wide range of B2B partners, local councils and government departments in January 2021. We covered digital, social and event activation, while managing an aggressive timeline and broad steering team at Sport England from initiation to launch. 'Uniting the Movement: A 10-year vision to transform lives and communities through sport and physical activity’ with a powerful new visual identity and an emotive film, voiced by Dame Kelly Holmes, that acted as a rallying cry to sponsors and partners.
Phoenix is the UK’s largest long-term savings and retirement business, with c.14 million customers. Historically, Phoenix Group has been a relatively quiet and conservative communicator. This year, with a refreshed purpose and a new CEO and CFO, the Group was keen to approach its annual report with fresh eyes. A capital markets day was planned for December 2020 and there was a need to align the narrative of the annual report with this event.
As almost everything we do - work, shop and manage money - is now done online, the risks to our personal security and safety have increased exponentially. We created Clario - a new brand powerfully positioned as a positive alternative to a sector lacking in clarity and innovation. Clario’s mission is to empower people to take control of their digital lives. The name and brand reflect this unique position, creating a simple, accessible and emotive solution that fundamentally changes the market convention. The effect on the business has been profound, aiding and accelerating business transformation and growth.
In a drive to build a more entrepreneurial culture within the newly merged organisation and to manage the corporate brand consistently, CCEP needed to support and empower its communications teams in the delivery of iconic campaign and internal communications. We developed an inspiring creative vision for the brand, refreshing the CCEP visual identity and creating a toolkit to ensure consistent branded delivery across key communication channels and formats. The solution has become an important vehicle to re-connect CCEP employees with the heart of the company and re-ignite their excitement to be working for such an inspirational brand.
Given the global scale of the challenge we had no choice but to be bold: We are not ‘just another healthcare brand’. We won’t sound like one. We won’t behave like one. The creative platform, Pioneering Possibilities, is a creative concept that captures the bold spirit and energy of the single-minded, purpose-driven organisation. We identified and articulated the brand’s reason for being ‘beyond medicine’, driving innovation and transformation.