Conran Design Group
We are a design-led branding agency that delivers business impact.
We build brands that shape perceptions, inspire trust and influence behaviour.
Following the private equity buyout and merger of three leading wound care and regenerative medicine companies, we were given the task to develop the brand architecture and a harmonized visual identity system for Acelity. The resulting strategy and identity provided a more connected brand experience and brand architecture, helping unify the three businesses.
As almost everything we do - work, shop and manage money - is now done online, the risks to our personal security and safety have increased exponentially. We created Clario - a new brand powerfully positioned as a positive alternative to a sector lacking in clarity and innovation. Clario’s mission is to empower people to take control of their digital lives. The name and brand reflect this unique position, creating a simple, accessible and emotive solution that fundamentally changes the market convention. The effect on the business has been profound, aiding and accelerating business transformation and growth.
Associated British Foods is a diverse group with a portfolio of businesses, spanning food, ingredients and retail. We have worked with the company for over 20 years to evolve its brand and corporate communications. With such a decentralised structure, a key requirement for Associated British Foods' annual and corporate responsibility reporting is to deliver coherent group-level messaging, while also giving prominence to the individual businesses. We have developed an engaging corporate communications style that showcases the individual businesses in the context of their over-arching global group strategy and values.
In a drive to build a more entrepreneurial culture within the newly merged organisation and to manage the corporate brand consistently, CCEP needed to support and empower its communications teams in the delivery of iconic campaign and internal communications. We developed an inspiring creative vision for the brand, refreshing the CCEP visual identity and creating a toolkit to ensure consistent branded delivery across key communication channels and formats. The solution has become an important vehicle to re-connect CCEP employees with the heart of the company and re-ignite their excitement to be working for such an inspirational brand.
In the congested world of digital currency, Hayvn wanted to create a genuinely digital-first currency trading platform, giving them the edge over the competition and providing the reassurance to attract global financial institutions and high-net worth individuals. We created a distinctive and engaging brand identity, working across all digital platforms and designed to appeal to both the financial and technology sectors.
Freshfields have an unrivalled history of helping the world’s leading organisations solve their most complex legal challenges. As their brand guardian, our role is to help protect and grow their international reputation. We developed Freshfields’ new strategic positioning – focused on ‘confidence’, and activated this through multi-channel communications, with an extensive toolkit of assets and guidelines to support the global rollout. Our work has elevated Freshfields’ global brand presence, delivering a stronger sense of purpose with a powerful focus on the future.